The number cruncher.

A touch-typing whiz with the focus of a monk. So long as he's got a Boiler Room set to listen to, he can plug formulas into Excel without stopping to think.

FAVE PRODUCT: The Face Mask – it’s the unsung hero of our range.

WHAT ARE YOU MOST EXCITED ABOUT? I’m eager for UpCircle to be able to offer a full skincare offering, to cater to whatever skincare concern you may have, so new product development is a big focus of mine. I'm highly motivated to continue sourcing varied ingredients that are ending up being thrown away prematurely. To think that we now repurpose TEN ingredients is so exciting to me – here’s to the next ten, whatever they may be!


The story-teller.

If Will is all about numbers, Anna is all about words. Going to an event? She’ll be on the panel. Visiting a show? She’ll say Hi first! Reading an article? Chances are, Anna wrote it.

FAVE PRODUCT: The Moisturiser – I LIVE for its texture.

WHAT ARE YOU MOST EXCITED ABOUT? Growing our team is such a rewarding process. With each new hire we have a new wave of excitement, energy and personality. We hired our first ever staff member (Sophie H) in 2019, and then in 2020 we grew from three to eight! The one thing we all have in common is a passion for what we are doing, with a team like ours - UpCircle is unstoppable!!

SOPHIE H: Sales superstar.

Sophie was the first person to join team UpCircle and back in the day she had carte blanche on ALL wholesale for the brand. Nowadays that would be a truly crazy workload for just one person, so Sophie is focused on our mid-tier wholesale customers. If Sophie was in the Spice Girls she’d be Posh. Who better to manage the likes of Selfridges or Harrods eh?

FAVE PRODUCT: The Cinnamon + Ginger Soap – it’s my everyday skincare essential.

WHAT DOES A TYPICAL DAY LOOK LIKE? Lots of emails and phone calls, I love socialising, so I can't complain! In fact, the personal rapport I have with all my fab wholesale customers is one of my favourite things about my job!

BEST SUSTAINABILITY TIP: I LOVE Depop. I'm all for second-hand clothes and trying to reduce fast fashion.

LAURA:The Marketing Master.

Our wider mission is to get UpCircle products into every home. Laura is setting up brand collaborations, influencer partnerships, booking events, podcasts, webinars.. you name it! If it’s a channel we can tell our story through, Laura is the woman putting UpCircle in place.

FAVE PRODUCT: The Eye Cream, as someone with naturally dark under eye circles it's changed the game - and it smells UNREAL!

FAVE SKINCARE TIP: I like to mix the UpCircle face serum with my foundation! It ensures my skin doesn't dry out when I'm wearing makeup over long periods of time, and makes it go on even more smoothly too.

WHAT ARE YOU MOST PROUD OF? I'm proud that the job I do, and the company I work for, have a positive impact on both people and planet. However, if I had to pinpoint a couple of things, it would be the book bundle send out to 135 primary schools across the UK to support #BLM, as well as the free soap send out to those who emailed their MP about women's safety.


You order it, then you pay for it, then we send it, then you enjoy it. Michael makes sure those middle steps happen smoothly! Are we spending too much? Are we smashing our targets? Michael stays on top of it! (Someone has to!)

FAVE PRODUCT: The Peppermint Body Scrub. It's a great way to feel refreshed in the morning which is something I underestimated for setting my day up to be a good one!

BEST WASTE-FIGHTING TIP: The restaurant principle “first in, first out” is something that you can apply at home to easily prevent waste. It means that you should rotate older purchases to the front of your fridge so you can easily find them and use them up before newer items. Simple, but effective!

WHAT DOES A TYPICAL DAY LOOK LIKE? It's super important to keep on top of our revenue streams and costs. This is key in order to create a reliable financial picture and to build insight where we can always improve. We want to keep surging ahead!


Notice that little pop up box that appeared when you came on to our website? Well, Sophie’s on the other side of it – answering skincare questions, matching you with the best products for you, and generally making sure our UpCirclers have everything they need!

FAVE PRODUCT: The Cleansing Balm - the smell is amazing and it makes my skin feel so soft and fresh! I would wear it instead of foundation if I could!

WHAT DO YOU LIKE MOST ABOUT YOUR JOB? I love getting to read and reply to all the lovely messages that customers send in - it continuously restores my faith in humanity! Which I imagine is not something that you hear much from people who work in customer service, so I feel very lucky that people are so passionate and positive about our products and brand mission!

BEST SUSTAINABILITY TIP: My mum taught me and my siblings to always have a go at fixing what you have first. It's saved us from throwing away so much that just needed a little bit of attention, and left us with some pretty cool stuff! Plus, it's so easy to find inspo and "how to" videos on Youtube - or the UpCircle blog!!


We ship UpCircle products globally. We’re sending our range to big name retailers throughout the UK, Europe, America and Australia! Getting our products into people’s hands is arguably the most important thing we do. Everything we work towards leads us to the point where our UpCirclers are in contact with the finished product – but the products don’t just land into people’s hands by magic! It’s all managed by our Warehouse Whizz Drew.

FAVE PRODUCT: The Chocolate Charcoal Soap Bar - I can't get enough of the smell!

WHAT DOES A TYPICAL DAY LOOK LIKE? There is no typical day at the warehouse, every day is different from the last – whether it be fulfilling wholesale orders to taking in 8 pallets of scrubs! And of course, refills. Many refills. Many MANY refills.

WHAT DO YOU GET UP TO IN YOUR SPARE TIME? I enjoy cycling around London and attempting endurance runs – nothing can beat it!


As a brand within the beauty industry it ‘s VERY important that we have beautiful visuals. Giulia is the personification of creativity. No matter how whacky the request, we can rely on Giulia to bring our ideas to life. Head to our Instagram reels if you’d like to see an entire gallery of Giula’s mad skillz.

WHY DO YOU DO WHAT YOU DO?: I'm proud to be working for a brand that has such admirable values and ethics. I strongly believe that imagery holds huge power and my aim is to narrate UpCircle’s story through my visual language, bringing freshness and originality!

TOP SUSTAINABILITY TIP: I am a big supporter of creative recycling. I always try to give a new life to used objects instead of throwing them away. For example, when I get a package full of styrofoam blocks I ask myself: "What could I create with them?” And most of the time they become the support structure of my sculptures. In the same way I love to buy second hand clothing, items and furniture. Shopping secondhand is not only incredibly sustainable, it’s also a way to find wonderful and unique stuff!

FAVE PRODUCT: My absolute favourite is the Face Serum - as a proud Italian I need my dose of caffeine in the morning, and what's better than a coffee oil serum to awaken and nourish my skin at 7am? And oh, the delightful smell…it gives me the right amount of positive energy to start my day!


Stock comes in, stock goes out. That’s operations at its most basic. The reality is a whole lot more complicated..! We’ve got ingredients, packaging, manufacturing and equipment all needing to land at the right place, at the right time, in the right quantities. With varied lead times, locations and personalities to contend with, you need an organisational wizard. Juliana is just that!

FAVE PRODUCT: The Face Serum – it smells amazing, and it works so well on my combination skin, which was unimaginable to me!

WHAT DO YOU LIKE MOST ABOUT YOUR JOB? I love following the all the stages of the product, from the initial ideas stage, to testing and approval, to production, to seeing our customers using and feeding back on them. It makes me really happy to see people loving the products after all our hard work!

HOW DO YOU SPEND YOUR FREE TIME? I’m trying to cook more (not very successful there yet), but other than that, reading, watching TV, or walking around the park - weather permitting!


Iza is the multilingual legend responsible for maximising opportunities for UpCircle to expand its reach across Europe into new stockists. That’s coffee shops, health food stores, hotels, salons, spas, online shops and many more. No small task…

FAVE PRODUCT: Hands down the Toner! While it’s soothing for my dry and sensitive skin - it also smells amazing, makes my skin feel rehydrated after showering and refreshed after cleansing at the end of the day.

WHAT DO YOU LIKE MOST ABOUT YOUR JOB? I love getting to know people from many different countries, cultures and backgrounds! Having opened our European warehouse earlier this year, it has been so great to build relationships with stockists all over the world and hearing their feedback. It’s thanks to them, we launched our Bulk Refill scheme for Europe recently!

WHAT ARE YOU MOST PROUD OF? Seeing new stockists join the UpCircle family in new countries has been amazing! In the past few months, new stores have started stocking UpCircle in Norway, Romania, Luxembourg and Czech Republic. I can’t wait how many more countries we’ll be adding in the near future! Also, I’m immensely proud of the UpCircle Team - each one of them has made their roles uniquely their own and they all work incredibly hard. Something worth celebrating!


Tracking each element of an UpCircle product back to its origin is a complex and fascinating task. Each thing, be it an ingredient or a piece of packaging has its own journey from point A to B. Clara works closely with Juliana to ensure that all of our suppliers are at the right point on our product timeline to ensure safe transit and delivery. With multiple warehouses and infinite couriers, this job needs a dream logistics and operations team. With Clara and Juliana on board, we’re the lucky ones.

FAVE PRODUCT: The cleansing face balm – the texture is so luxurious! It melts my makeup so well, leaving the skin incredibly soft and nourished. An absolute staple of my evening skincare routine.

HOW DO YOU SPEND YOUR FREE TIME? I am passionate about cooking (making fresh pasta is therapeutic), makeup and etymology. In my spare time you’ll find me in the kitchen, painting faces or learning the history of languages!

WHAT DO YOU LIKE MOST ABOUT YOUR JOB? The sense of accomplishment at the end of every day. I love being part of the operational side of the business and make sure that everything runs smoothly - there’s no “typical day” and being this dynamic makes me happy!


It’s a good thing we all love Katy’s phone voice because this gal is on the phones 24/7. Boutiques, spas, hotels, online stores – we want UpCircle in them all! There’s a “Hi this is Katy calling from UpCircle” imitation from someone in our team at least once a day. Sorry Katy. We’re just jealous.

FAVE PRODUCT: How to pick?! It’s a toss-up between the serum and the eye cream - once the espresso martini candle launches it will be all to play for!

HOW DO YOU SPEND YOUR FREE TIME? I love to cycle, hang out with friends, and I’m big into cooking and baking. I also volunteer on the weekends at The Felix Project, helping fight against food waste and food poverty in London.

TOP SUSTAINABILITY TIP: Cycling is my favourite transport method and also the most eco-friendly. Win, win!


Sophie is the primary contact for our key retail accounts and focuses on building relationships and leveraging our brand and marketing efforts with respect to each big retailer. There’s no “one size fits all” when it comes to retailers, as Sophie knows all too well!

FAVE PRODUCT: Lemongrass Body Scrub – it smells divine and keeps my skin feeling smooth and hydrated!

HOW DO YOU SPEND YOUR FREE TIME? I like to stay active in my spare time, going for walks or runs, anything outdoors! I also enjoy reading, cooking and binge-watching TV series.

WASTE-FIGHTING TIP: I have always found the best way to produce less waste is to plan! Meal planning is essential and any leftovers can also be added to the compost heap.


As our brand grows and our sales team continue to smash their targets, the number of invoices, bills and bank accounts flies through the roof too. Harry joined us as a finance intern, but he was so valuable that the sales team just wouldn’t let him go. Every team needs a Harry.

WHAT ARE YOU MOST PROUD OF? Running the London Royal Parks half marathon with over 7 grand raised for Dementia UK.

HOW DO YOU SPEND YOUR FREE TIME? I am always listening to music, and I really enjoy going to the gym and spending time with my friends.

FAVE PRODUCT: The Face Serum - it works amazingly as a beard oil and I love the smell.


Fran is Will’s wife, and is always there when we need backup! When the going gets tough, Fran steps in! She keeps us sane with the little things, ordering in a team lunch, bringing Baby George to the office to raise our spirits, modelling for our photoshoots, making extra Pamper Kits, joining us at shows and festivals – the list goes on! Every team needs a Fran.

FAVE PRODUCT: The Toner. It goes with me everywhere. In the summer I keep it in the fridge and pop it in my handbag as I leave the house – then I use it as a cooling mist throughout the day. Heaven.