"With “Environment Always” as one of our core pillars, let’s talk about what our amazing founders do. While all of our skincare and makeup brands are vetted by the Credo Clean Standard, the strictest standard in Beauty Retail, there are a special few taking this up a beautiful notch – and we want to shine a light on that. The founders of UpCircle - Anna and William Brightman upcycle coffee grounds. They're given a new life in the formulas, and the packaging is 99% plastic-free."