Press

Browse the highlights of some of our favourite press features!


BEAUTY INDEPENDENT - JUN 2021

Brightman shares an estimate that 500,000 tons of coffee grounds end up annually in landfill sites in the United Kingdom, where UpCircle is based. The brand works with local coffee houses to collect their used coffee grounds and put them to work in its skincare and body care products.

YOU Magazine- Jun 2021

UpCircle are committed to supporting the charity AKT (who support LGBTQ+ young people facing homelessness) all year round, as well as working with a minimum of 50 per cent LGBTQ+ creators in all paid partnerships.

QUOTA - JUN 2021

UpCircle founder says sustainability IS our business. Forbes 30 under 30 entrepreneur Anna Brightman built ethics into her brand's DNA!

HEALTHLINE - MAY 2021

I love clay face masks, but they can sometimes be too drying. This mask is made with moisturizing ingredients, like sunflower seed oil and shea butter, in addition to the kaolin clay, so it doesn’t dry my skin out. I also love that the packaging is entirely plastic-free and that UpCircle in general has a strong commitment to sustainability.

WWD - MAY 2021

Yes, the UpCircle Fennel + Cardamom Chai Soap Bar really is made with residual chai spices, which is part of its 100% certified natural appeal. Like all Up Circle products, this natural bar soap is sustainably made with ingredients that've been reused and repurposed.

BEAUTY INDEPENDENT - MAY 2021

In case you weren’t aware, UpCircle is most well-known for making coffee scrubs from used coffee grounds that we collect from London cafes. During COVID, the vast majority of these closed for long periods of time, causing huge issues with our supply chain.

RIISE- APR 2021

Using coffee grounds from cafes across London, the Brightmans developed and launched UpCircle’s first product range of coffee-based exfoliators. It opened the lid to a world of waste that doesn’t need to be discarded, but rather can be repurposed.

HYPEBAE - APR 2021

Founded by sister-brother duo Anna and William Brightman, London-based UpCircle is a pioneer of zero-waste and by-product beauty. When the siblings realized the amount of used coffee grounds being thrown away daily at local coffee shops, that’s when the idea of the brand was born.

FORBES - APR 2021

If she can’t get enough coffee, why not help her take her habit from the kitchen to the shower? This heavenly scented coffee scrub by Upcircle smells of tangerine and grapefruit, and is made from coffee grounds sourced from London coffee shops.

MARIE CLAIRE- APR 2021

Upcircle Beauty made its name creating wonderful products from other people’s coffee waste. That has now expanded into other by- products and it continues to offer up a more sustainable choice to consumers.

TODAY- APR 2021

Brightman says that for UpCircle, the efficacy of the products means everything. "No amount of pretty packaging or clever marketing can make up for a product that doesn’t do what it’s supposed to do!"

PEOPLE - APR 2021

Brands are beginning to repurpose ingredients that might otherwise be headed to the landfill. This face exfoliator uses coffee grounds from London cafés. It’s effective and smells great.

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