We’re serious people, with some seriously cool technology. We’re growing the world’s biggest little ingredients, here in London. Our mission is to create better products, for a better relationship with our planet.
Our Founders
will
Co-Founder
He’s most comfortable behind the scenes and is the person looking after the nuts and bolts of the business.
anna
Co-Founder
If Will is all about numbers, Anna is all about words. Going to an event? She’ll be on the panel. Visiting a show? She’ll say Hi first! Reading an article? Chances are, Anna wrote it.
Our Team
CLARA
New Product Developement
Every product has a unique sourcing story. Clara is our matchmaker—she finds the perfect upcycled ingredients to fit each product’s needs. Always two years ahead, making sure we deliver amazing results.
GIULIA
Content Creator
Giulia is the personification of creativity. No matter how whacky the request, we can rely on Giulia to bring our ideas to life.
ALICE
Digital marketing and ecommerce
With three separate UK, US, and European websites, and a combined audience of over 200,000, we need Alice’s creativity and organization to ensure every product page, blog post, and image is flawless.
MISHA
Customer Care
That pop-up you saw when visiting our site? Misha is behind it answering skincare questions, matching products, and offering one-on-one video consultations. She’s ensuring our UpCirclers have all they need!
HARRY
Finance
You order it, then you pay for it, then we send it, then you enjoy it. Harry makes sure those middle steps happen smoothly!
DREW
Warehouse
We ship UpCircle products worldwide, reaching major retailers across the UK, Europe, America, and Australia. Getting our products into people’s hands is our top priority.
ROSIE
Werehouse and refill
Rosie and Drew are the second sibling duo on the UpCircle team, setting a great example for Anna and Will! Rosie joined to help Drew during the busy festive season, but she was so amazing, we couldn’t let her go!
REMI
Werehouse and refill
Remi works with Rosie and Drew in our warehouse, packing wholesale orders swiftly. She’s also out daily on our E-bike, collecting coffee from our café partners.
UJJWAL
Warehouse and ingredients
Ujjwal joined Team UpCircle to help with the behind-the-scenes chaos of our first “Twelve Days of Beauty” advent calendar for Christmas 2022. When the festive rush returned the next year, we knew we had to have Ujjwal back!
KATY
Sales Manager
Katy has attended trade shows on behalf of UpCircle across the UK and abroad. She’s also set up retailer window displays and trained store staff far and wide on all things UpCircle!
SOPHIE
Key Account Manager
Sophie manages our key retail accounts, focusing on building relationships and tailoring our brand and marketing efforts for each retailer. She knows there’s no “one size fits all” in retail!
V
Supply chain and OPS
Operations may seem simple—stock in, stock out—but it’s far more complex. Managing ingredients, packaging, manufacturing, and equipment requires precise timing and coordination. With varied lead times and locations, V is the organizational wizard we need.
PHIL
OPS and Logistics
Tracking each UpCircle product back to its origin is complex and fascinating. Every ingredient and piece of packaging has its own journey. Phil collaborates with V and Ellie to ensure all suppliers are on track for safe transit and delivery.
ELLIE
OPS Support
Ellie is behind the scenes processing wholesale orders, ordering supplies to our warehouses and chasing down shipments!
MIMI
Sales
Mimi has the task of convincing other types of establishments to spare some shelf space for us. Think garden centres, corporate offices, hotels, salons, spas, coffee shops and many more. No small task…
CELIA
Digital Marketing
Celia is the genius behind the “Caffeinated Duo,” managing digital advertising and creating brilliant ads that attract new customers daily. While her ads can lead to unexpected spikes in sales that challenge the ops team, we consider that a good problem to have!
PHEEBS
Content Creator
Pheebs is the genius behind the “Caffeinated Duo,” managing digital advertising and creating brilliant ads that attract new customers daily. While her ads can lead to unexpected spikes in sales that challenge the ops team, we consider that a good problem to have!