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Our Team


The number cruncher.

A touch-typing whiz with the focus of a monk. So long as he's got a Boiler Room set to listen to, he can plug formulas into Excel without stopping to think.

FAVE PRODUCT: The Face Mask – it’s the unsung hero of our range.

WHAT ARE YOU MOST EXCITED ABOUT? I’m eager for UpCircle to be able to offer a full skincare offering, to cater to whatever skincare concern you may have, so new product development is a big focus of mine. I'm highly motivated to continue sourcing varied ingredients that are ending up being thrown away prematurely. To think that we now repurpose TEN ingredients is so exciting to me – here’s to the next ten, whatever they may be!


The story-teller.

If Will is all about numbers, Anna is all about words. Going to an event? She’ll be on the panel. Visiting a show? She’ll say Hi first! Reading an article? Chances are, Anna wrote it.

FAVE PRODUCT: The Moisturiser – I LIVE for its texture.

WHAT ARE YOU MOST EXCITED ABOUT? Growing our team is such a rewarding process. With each new hire we have a new wave of excitement, energy and personality. We hired our first ever staff member (Sophie H) in 2019, and then in 2020 we grew from three to eight, now less than a year later there's 14 of us. Crazy! The one thing we all have in common is a passion for what we are doing, with a team like ours - UpCircle is unstoppable!!


Our wider mission is to get UpCircle products into every home. Laura is setting up brand collaborations, influencer partnerships, booking events, podcasts, webinars.. you name it! If it’s a channel we can tell our story through, Laura is the woman putting UpCircle in place.

FAVE PRODUCT: The Eye Cream, as someone with naturally dark under eye circles it's changed the game - and it smells UNREAL!

FAVE SKINCARE TIP: I like to mix the UpCircle face serum with my foundation! It ensures my skin doesn't dry out when I'm wearing makeup over long periods of time, and makes it go on even more smoothly too.

WHAT ARE YOU MOST PROUD OF? I'm proud that the job I do, and the company I work for, have a positive impact on both people and planet. However, if I had to pinpoint a couple of things, it would be the book bundle send out to 135 primary schools across the UK to support #BLM, as well as the free soap send out to those who emailed their MP about women's safety.



You order it, then you pay for it, then we send it, then you enjoy it. Michael makes sure those middle steps happen smoothly! Are we spending too much? Are we smashing our targets? Michael stays on top of it! (Someone has to!)

FAVE PRODUCT: The Peppermint Body Scrub. It's a great way to feel refreshed in the morning which is something I underestimated for setting my day up to be a good one!

BEST WASTE-FIGHTING TIP: The restaurant principle “first in, first out” is something that you can apply at home to easily prevent waste. It means that you should rotate older purchases to the front of your fridge so you can easily find them and use them up before newer items. Simple, but effective!

WHAT DOES A TYPICAL DAY LOOK LIKE? It's super important to keep on top of our revenue streams and costs. This is key in order to create a reliable financial picture and to build insight where we can always improve. We want to keep surging ahead!


Notice that little pop up box that appeared when you came on to our website? Well, Sophie’s on the other side of it – answering skincare questions, matching you with the best products for you, and generally making sure our UpCirclers have everything they need!

FAVE PRODUCT: The Cleansing Balm - the smell is amazing and it makes my skin feel so soft and fresh! I would wear it instead of foundation if I could!

WHAT DO YOU LIKE MOST ABOUT YOUR JOB? I love getting to read and reply to all the lovely messages that customers send in - it continuously restores my faith in humanity! Which I imagine is not something that you hear much from people who work in customer service, so I feel very lucky that people are so passionate and positive about our products and brand mission!

BEST SUSTAINABILITY TIP: My mum taught me and my siblings to always have a go at fixing what you have first. It's saved us from throwing away so much that just needed a little bit of attention, and left us with some pretty cool stuff! Plus, it's so easy to find inspo and "how to" videos on Youtube - or the UpCircle blog!!



We ship UpCircle products globally. We’re sending our range to big name retailers throughout the UK, Europe, America and Australia! Getting our products into people’s hands is arguably the most important thing we do. Everything we work towards leads us to the point where our UpCirclers are in contact with the finished product – but the products don’t just land into people’s hands by magic! It’s all managed by our Warehouse Whizz Drew.

FAVE PRODUCT: The Chocolate Charcoal Soap Bar - I can't get enough of the smell!

WHAT DOES A TYPICAL DAY LOOK LIKE? There is no typical day at the warehouse, every day is different from the last – whether it be fulfilling wholesale orders to taking in 8 pallets of scrubs! And of course, refills. Many refills. Many MANY refills.

WHAT DO YOU GET UP TO IN YOUR SPARE TIME? I enjoy cycling around London and attempting endurance runs – nothing can beat it!



As a brand within the beauty industry it's VERY important that we have beautiful visuals. Giulia is the personification of creativity. No matter how whacky the request, we can rely on Giulia to bring our ideas to life. Head to our Instagram reels if you’d like to see an entire gallery of Giula’s mad skillz.

WHY DO YOU DO WHAT YOU DO? I'm proud to be working for a brand that has such admirable values and ethics. I strongly believe that imagery holds huge power and my aim is to narrate UpCircle’s story through my visual language, bringing freshness and originality!

TOP SUSTAINABILITY TIP: I am a big supporter of creative recycling. I always try to give a new life to used objects instead of throwing them away. For example, when I get a package full of styrofoam blocks I ask myself: "What could I create with them?” And most of the time they become the support structure of my sculptures. In the same way I love to buy second hand clothing, items and furniture. Shopping secondhand is not only incredibly sustainable, it’s also a way to find wonderful and unique stuff!

FAVE PRODUCT: My absolute favourite is the Face Serum - as a proud Italian I need my dose of caffeine in the morning, and what's better than a coffee oil serum to awaken and nourish my skin at 7am? And oh, the delightful smell…it gives me the right amount of positive energy to start my day!



Stock comes in, stock goes out. That’s operations at its most basic. The reality is a whole lot more complicated..! We’ve got ingredients, packaging, manufacturing and equipment all needing to land at the right place, at the right time, in the right quantities. With varied lead times, locations and personalities to contend with, you need an organisational wizard. Juliana is just that!

FAVE PRODUCT: The Face Serum – it smells amazing, and it works so well on my combination skin, which was unimaginable to me!

WHAT DO YOU LIKE MOST ABOUT YOUR JOB? I love following the all the stages of the product, from the initial ideas stage, to testing and approval, to production, to seeing our customers using and feeding back on them. It makes me really happy to see people loving the products after all our hard work!

HOW DO YOU SPEND YOUR FREE TIME? I’m trying to cook more (not very successful there yet), but other than that, reading, watching TV, or walking around the park - weather permitting!