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USE CODE EARLYBIRD: 30% OFF · NEW LAUNCHES + BESTSELLERS

Overnight Eye Treatment with Retinol Exosomes

Fine lines and dark circles, treated overnight. A lightweight, silky drop or two around the eyes each evening. Powerful enough to treat, gentle enough for every night.

At the heart of the formula are retinol exosomes and upcycled elderflower. True retinol and Opal Alga seaweed travel inside a bespoke exosome-like carrier that protects them and releases them gradually, to help smooth the appearance of fine lines. Elderflower, AGH and caffeine help reduce the appearance of dark circles, while squalane and hyaluronic acid lock in moisture.

For fine lines, dark circles and first-time retinol users. Pair it with our Eye Cream in the morning, and wear SPF by day.

Inspiring, upcycling, uplifting: our elderflower is recovered from spent flowers left over by the food and fragrance industries, and given a second life.

Vegan, cruelty-free, formulated and made in the UK. No added fragrance or essential oils. 98% natural origin ingredients. Glass bottle with pipette. Contains Vitamin A: consider your daily intake before use. Not recommended during pregnancy or breastfeeding.

$28.00 $40.00

30% OFF

The Menopause Skin Set: Face Wash, Peptide Serum, Overnight Eye Treatment + Ceramide Gel Moisturizer

Four steps for skin that changes week to week. A powder that foams, a serum that sinks straight in, a night drop for the eye area and a gel that cools the moment it lands. Nothing heavy, no added fragrance.

$78.00 $104.00

25% OFF

Shampoo + Conditioner Haircare Duo

Save 10% with our Shampoo and Conditioner Crème Set! This pair of products will leave your hair irresistibly soft, strong and shiny.

Includes the following full-sized products:

Shampoo Crème 100ml
Conditioner Crème 100ml

Worth $60, you can save 10% when you order it now for $54!

The UpCircle Promise

100% recyclable packaging in a glass jars with aluminum lids. Formulated without palm oil, parabens, phthalates, sulphates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain an upcycled ingredient.

$37.80 $54.00

30% OFF

The Caffeinated Duo

Know anyone who is coffee and skincare obsessed? Then look no further. Our Caffeinated Duo is the perfect and budget-friendly gift! The duo includes our multi award-winning coffee face serum and coffee eye cream.

The Face Oil with upcycled coffee oil helps to brighten and nourish the skin. It’s formulated with hydrating rosehip and skin-supporting sea buckthorn oil. Suitable for all skin types and also makes an excellent hair or beard oil - a perfect gender-neutral present!

The Eye Cream brightens, refreshes, and renews, dramatically reducing the appearance of dark circles and fine lines. It’s formulated with upcycled coffee grounds and soothing maple bark extract, a by-product of the wood industry, making it suitable for all skin types.

The UpCircle Promise

Both products are housed in premium frosted glass bottles.

$36.54 $52.20

30% OFF

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4.9★ RATED · THE ONES CUSTOMERS REORDER

Eye Cream with Hyaluronic Acid & Coffee

A gentle dermatologically approved eye cream with hyaluronic acid and coffee to brighten, refresh and renew, reducing the appearance of dark circles and fine lines.

This multi-award winner is suitable for all skin types. Use both morning and night. The eye cream should be the first part of the moisturizing section of your skincare routine.

Inspiring, upcycling, uplifting: this brightening eye cream for dark circles is made with coffee oil extracted from repurposed grounds and anti-inflammatory maple bark extract, a by-product of the wood industry.

The UpCircle Promise
100 per cent vegan, cruelty-free and dermatologically approved. Housed in a glass jar with aluminium lid.

$21.00 $30.00

30% OFF

$30.00

Powder To Foam Face Wash with Willow Bark + Papaya Enzymes

Our gentle foaming face wash transforms from a silky powder into a soft, cushiony foam the moment it meets water. Soap-free and powered by mild plant-derived surfactants, it lifts away makeup, oil, sunscreen and daily build-up without leaving skin feeling tight or stripped.

At the heart of the formula are papaya enzymes and upcycled willow bark, a botanical duo that helps support a smoother, fresher, more refined-looking complexion with every cleanse. Papain (the enzyme from papaya) gently loosens dull, dead surface cells, while willow bark adds a clarifying botanical note to the wash. Upcycled rice lees bring softness and a glow-supporting finish, and a quiet supporting cast of green tea, centella, chamomile and panthenol keeps skin feeling calm and comfortable.

Think of the powder as your blank canvas, and the enzymes and botanicals as the skin-loving extras that get to work the moment water hits your palm. Just a coin-sized amount foams up into a luxurious lather, so a little goes a long, long way.

Suitable for all skin types, this everyday vegan enzyme face wash leaves skin feeling buttery soft, fresh and balanced. pH-balanced to 5.5 when activated with water.

Inspiring, upcycling, uplifting: Our foaming face wash is made with willow bark and rice lees upcycled from agricultural and food industry by-products, giving discarded materials a second life as skin-loving ingredients.

Cruelty-free, vegan and dermatologically tested. Plastic-free packaging.

$21.00 $30.00

30% OFF

Face Moisturizer with Vitamin E

A multi award-winning deeply hydrating, fast-absorbing face moisturizer to nourish and brighten the skin.

Inspiring, upcycling, uplifting: This dermatologically approved vegan face cream is made with finely-ground powder of discarded argan shells, a natural by-product of the argan oil industry and rich in antioxidant Vitamin E.

The moisturizer is suitable for all skin types. The argan shell powder is combined with skin-soothing shea butter, aloe vera and blood orange.

Winner of the "Responsible Beauty" award in the CEW Awards 2022, "Best Moisturizer" in the Natural Health Beauty Awards 2021. Winner in the Beauty Shortlist Awards 2021.

The UpCircle Promise
100 per cent vegan, cruelty-free, dermatologically approved and clean. Housed in a glass jar with an aluminum lid - fully recyclable packaging. Good for you, good for the world.

$21.00 $30.00

30% OFF

Night Cream with Hyaluronic Acid + Niacinamide

A gentle, dermatologically approved, unscented overnight moisturizer to nourish, repair and protect the skin. Suitable for all skin types.

Formulated with replenishing niacinamide to even skin tone, hyaluronic acid to hydrate and rosehip oil to promote overnight skin regeneration. This night cream is made with repurposed blueberries, rich in Vitamin A, the cold-pressed extract protects against blue light and is a source of pro-retinol that works to minimise the signs of ageing skin. Your skin’s best night sleep yet.

As seen in Refinery29 and Elle. Winner of the "Best Moisturizer" award in the Fashion Spot Best All-Natural and Organic Beauty Products of 2022 Awards, as well as winner of the Vegan Beauty Awards in 2024.

Inspiring, upcycling, uplifting: This night cream is made with the anti-oxidant rich extract of repurposed blueberries, a by-product of the juicing industry.

The UpCircle Promise
100 per cent vegan, cruelty-free, dermatologically approved and clean. Housed in a glass jar with aluminum lid.

$21.00 $30.00

30% OFF

$30.00

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Shampoo Crème with Pink Berry Extract

Our refillable shampoo crème is a hybrid of liquid and solid, lasting three times longer than normal shampoo.

Its concentrated formula delivers THREE times the washes of a liquid shampoo! There is less waste than a shampoo bar usually due to the last slithers of the shampoo bar often being wasted. This is the type of product that once used will likely mean you never go back to liquid shampoo!

In addition, our vegan shampoo is suitable for all hair types. Due to the carefully curated formula, it has an exceptionally gentle effect on the hair and is very mild on the skin and eyes. It also works well in soft and hard water.

Suitable for afro / textured hair, colour treated hair, dry and greasy hair.

Winner of the "Best shampoo for textured/afro hair" award in the Top Santé Hair Awards 2023.

Also described as "a revelation" by The Telegraph as well as being awarded as a Top Santé Best Buy. Also featured in Natural Products News, Woman's Own, Black Beauty & Hair and Your London.

Inspiring, upcycling, uplifting: Our Shampoo is made with upcycled pink berries from the fragrance industry to soothe the scalp and strengthen hair.

The UpCircle Promise
Natural, sustainable, vegan & cruelty-free. Housed in 100% plastic-free packaging.

$21.00 $30.00

30% OFF

Ceramide Gel Moisturizer with Encapsulation Technology + Maca Root Peptides

Most ceramide moisturizers are heavy creams. This one is a gel. It cools the second it touches your skin, sinks in with no film and no shine, and leaves nothing for your SPF or makeup to fight with. Ceramide comfort, without the cream.

At the heart of the formula are Ceramide NP and upcycled maca root peptides, sealed inside tiny lipid parcels rather than stirred loose into the gel. That's encapsulation technology: it shields them from light and oxidation, and delivers them with intention rather than at random. It's the reason a gel this light can carry ingredients this rich.

Underneath, nine water-loving ingredients hold hydration in three different ways. Glycerin draws water into the surface. Saccharide isomerate binds to the skin so hydration stays put instead of evaporating off. Upcycled myo-inositol helps skin cells manage their own water balance from within, and upcycled bilberry seed oil brings the softness a plain gel can't.

The cooling isn't menthol and it isn't a fragrance. It comes from an odorless ingredient that speaks to TRPM8, the receptor in your skin that senses cool. No sting, no minty smell, nothing to bother reactive skin. Fragrance-free, but you'll still feel it.

Made for skin that changes. Designed with mature and hormonally fluctuating skin in mind: skin that runs warm, flushes easily, feels tight one day and can't bear anything rich the next. Whether you're navigating menopause or perimenopause, or your skin is simply oily, combination or different every week, this is the lightest way to wear ceramides.

Inspiring, upcycling, uplifting: three ingredients in this bottle have already had a first life. Bilberry seeds are rescued after the berries are used for their deep purple color, myo-inositol is recovered from a sugar-production side stream, and maca root arrives via the food industry. Three ingredients, two lives.

Vegan, cruelty-free, formulated and made in the UK. No added fragrance. 95% natural ingredients. Housed in a glass bottle with a pump.

$21.00 $30.00

30% OFF

$30.00

Peptide Serum with Custard Apple + Blood Orange

Use our Peptide Serum morning and night to help boost collagen and boost skin elasticity. After rigorous clinical testing, this Peptide Serum has been proven to improve skin elasticity by 29% over the course of 14 days!

The Serum is packed with niacinamide and vitamin C. Our upcycled ingredient, custard apple, is not only great at hydrating the skin, but it also contains antioxidants and antimicrobial properties that have benefits like preventing premature ageing, boosting collagen production and soothing skin irritations.

Rich in upcycled blood orange water, this Serum is an expert at brightening skin, as well as having regenerative properties that can help heal scars.

This Serum is recommended for all skin types, even the most sensitive skin, due to it’s soothing and anti-inflammatory properties.

Inspiring, upcycling, uplifting: This Peptide Serum is made with custard apple extracted from the food industry grounds to make your skin glow!

The UpCircle Promise
Dermatologically approved, vegan, sustainable and cruelty-free. Housed in a glass bottle.

$21.00 $30.00

30% OFF

Cleansing Face Balm with Oat Oil + Vitamin E

A multi award-winning everyday cleansing face balm to gently remove makeup, pollution and impurities. Skin is deeply cleansed, soothed and hydrated.

Inspiring, upcycling, uplifting: This dermatologically approved cleansing balm for sensitive skin is made with the finely-ground powder of discarded apricot stones, a natural by-product of the apricot oil industry and rich in antioxidant Vitamin E.

The balm is suitable for all skin types. The apricot stone powder is combined with skin-calming blackcurrant seed, blue tansy and sea buckthorn oils.

This cleansing face balm was awarded winner of the CEW Responsibility Award 2022, "Best Value" product in the Women's Running 2020 Awards and bronze for Best Oil Cleanser in the Global Makeup Awards 2022. Also featured in Vanity Fair!

The UpCircle Promise
100 per cent vegan, cruelty-free, dermatologically approved and clean. Housed in a glass jar with an aluminum lid – fully recyclable packaging. Good for you, good for the world.

$21.00 $30.00

30% OFF

Day + Night Hydration Set

Save 15% with the Day and Night Hydration Set!

Includes the following full-sized products:

Face Oil with Coffee Extract
Face Moisturizer with Vitamin E
Night Cream with Hyaluronic Acid & Niacinamide

Worth $81, you can save 15% when you order it now for $68.80 with FREE SHIPPING!

The Face Oil with upcycled coffee oil helps to brighten and nourish the skin. It’s formulated with hydrating rosehip and skin-supporting sea buckthorn oil. Suitable for all skin types and also makes an excellent hair or beard oil - a perfect gender-neutral present!

Our Face Moisturizer is a deeply hydrating, fast-absorbing face cream that nourishes and soothes skin. Enriched with shea butter to nourish and argan to protect. Suitable for all skin types.

Our Night Cream is formulated with replenishing niacinamide to even skin tone, hyaluronic acid to hydrate and rosehip oil to promote overnight skin regeneration. The cold-pressed upcycled blueberry extract protects against blue light and is a source of pro-retinol that works to minimise the signs of ageing skin.

The UpCircle Promise

100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

$52.36 $74.80

30% OFF

Cleansing Face Milk with Oat Powder + Aloe Vera

Our gentle face cleanser is made with oat powder upcycled from the food and drink industry. When applied to the face this creamy oat powder repairs and restores the skin’s moisture barrier.

This multi-award winning oat cleanser has a milky, creamy formula that hydrates and nourishes the skin. You can think of the oat powder as the oat milk to your latte and the other ingredients as the skin-loving syrup shots.

Suitable for all skin types, this everyday vegan facial cleanser leaves skin buttery soft.

Dermatologically approved for use on sensitive skin. Suitable for use on babies and children.

$21.00 $30.00

30% OFF

$30.00

Elasticity Boosting Duo

Save 10% on our brand new elasticity boosting pair! Both our peptide serum and moisturizer are dermatologically approved and keep skin nourished, supple and soft.

Included in the bundle:

Face Moisturizer with Vitamin E 60ml
Peptide Serum with Custard Apple 30ml

Our Face Moisturizer is a deeply hydrating, fast-absorbing face cream that nourishes and soothes skin. Enriched with shea butter to nourish and argan to protect.

The Peptide Serum with upcycled custard apple and blood orange, is formulated with biomimetic peptides. One of the most effective ingredients for stimulating collagen production and firmness.

The UpCircle Promise
100% recyclable packaging in a glass bottle and jar. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are sustainable, vegan, cruelty-free and contain a repurposed ingredient.

$37.80 $54.00

30% OFF

The Discovery Set

Save 15% with the Discovery Set!

Includes the following travel-sized products:

Cleansing Face Milk with Oat Powder - Travel Size 50ml
Face Moisturizer with Vitamin E - Travel Size 30ml
Peptide Serum with Custard Apple + Blood Orange - Travel Size 15ml

Worth $45, you can save 15% when you order it now for $38!

Our multi-award winning Oat Cleanser has a milky, creamy formula that hydrates and nourishes the skin. Suitable for all skin types, this everyday vegan facial cleanser leaves skin buttery soft.

Our Face Moisturizer is a deeply hydrating, fast-absorbing face cream that nourishes and soothes skin. Enriched with shea butter to nourish and argan to protect. Suitable for all skin types.

Use our Peptide Serum morning and night to help boost collagen and boost skin elasticity. After rigorous clinical testing, this Peptide Serum has been proven to improve skin elasticity by 29% over the course of 14 days! Recommended for all skin types, even the most sensitive skin.

The UpCircle Promise

100% recyclable packaging in a glass bottle, jar or aluminum tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

$28.56 $40.80

30% OFF

Face Toner with Hyaluronic Acid

A hydrating toner enriched with hyaluronic acid to plump the skin and chamomile to soothe.

Applied after cleansing, this balancing face toner helps to revitalise and refresh the skin. Formulated with hyaluronic acid and glycerin to moisturise and brighten.

Inspiring, upcycling, uplifting: This spray toner for face is made with upcycled water from making mandarin juice and skin-soothing chamomile stem extract, a by-product of the tea industry.

The UpCircle Promise

100 per cent vegan, cruelty-free and clean ingredients. Housed in a glass bottle with a plastic spray nozzle and a cardboard outer box.

$19.60 $28.00

30% OFF

Shampoo Crème with Pink Berry Extract

Our refillable shampoo crème is a hybrid of liquid and solid, lasting three times longer than normal shampoo.

Suitable for afro / textured hair, colour treated hair, dry and greasy hair.

Winner of the "Best shampoo for textured/afro hair" award in the Top Santé Hair Awards 2023.

Also described as "a revelation" by The Telegraph as well as being awarded as a Top Santé Best Buy. Also featured in Natural Products News, Woman's Own, Black Beauty & Hair and Your London.

Inspiring, upcycling, uplifting: Our Shampoo is made with upcycled pink berries from the fragrance industry to soothe the scalp and strengthen hair.

The UpCircle Promise
Natural, sustainable, vegan & cruelty-free. Housed in 100% plastic-free packaging.

$21.00 $30.00

30% OFF

Anti-Aging Skincare Bundle

Save 20% with The Anti-Aging Skin Bundle, offering the most gentle UpCircle products - ideal for skin showing signs of aging.

The bundle includes the following full-sized products:

Cleansing Face Milk with Oat Powder 4oz
Cleansing Face Balm with Oat Oil + Vitamin E 1.85oz
Eye Cream with Hyaluronic Acid + Coffee 0.5oz
Face Moisturizer with Vitamin E + Aloe Vera 2oz
Night Cream with Hyaluronic Acid and Niacinamide 1.85oz
Face Oil with Coffee, Rosehip + Jojoba 1oz

Our gentle Cleansing Face Milk is made with oat powder upcycled from the food and drink industry. When applied to the face this creamy oat powder repairs and restores the skin’s moisture barrier.

Our award-winning Cleansing Face Balm gently removes SPF, makeup and air pollution. Formulated with antioxidant-rich apricot powder and skin-soothing oat oil, this Balm leaves your skin soft and deeply cleansed. The rich texture effectively breaks down and removes makeup, pollution and impurities in the pores. The oat oil rebalances the skin’s own oils and the antibacterial rosemary oil prevents breakouts.

The Eye Cream brightens, refreshes, and renews, dramatically reducing the appearance of dark circles and fine lines. It’s formulated with upcycled coffee grounds and anti-inflammatory maple bark extract, a by-product of the wood industry, making it suitable for all skin types.

Our Face Moisturizer is a deeply hydrating, fast-absorbing face cream that nourishes and soothes skin. Enriched with shea butter to nourish and argan to protect.

The UpCircle Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

$106.80 $142.40

25% OFF

The Hand + Bodycare Duo

Save 10% on your favourite fruity duo, now in a gift set! Our Hand + Body Wash and Lotion have been designed with each other in mind. With frosted glass bottles and complementary scents, these two are a match made in heaven.

Hand + Body Wash 8.4 oz
Hand + Body Lotion 8.4 oz

The Hand + Body Wash is made with the residual water of kiwi fruit a by-product of the juicing industry. The skin-soothing kiwi water calms and soothes skin whilst the antioxidant-rich mandarin oil and glycerin seals in moisture.

The Hand + Body Lotion is made with the residual water of bergamot fruit, a by-product of the juicing industry. The organic bergamot water found in the Lotion balances sebum production and prevents breakouts, whilst creamy cocoa butter nourishes and vitamin-rich grapefruit oil repairs skin.

$23.94 $34.20

30% OFF

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UpCircle

Anna + Will

Siblings by chance, business partners by choice!

When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.

Now, 10 years later, we've saved 450 tonnes of coffee and rescued other ingredients from the argan, tea, juice, olive, date and wood industries.

We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!

- Anna and William Brightman

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