Using upcycled pink berry for improved scalp health!

Restore Shine & Scalp Health From First Use!

"This is the best shampoo I've tried!" ✨

★★★★★ 4.9/5 out of 25,000+ customers

-Hanna P.

Using upcycled pink berry for improved scalp health!

Restore Shine & Scalp Health From First Use!

"This is the best shampoo I've tried since I switched to fully natural products years ago!"

★★★★★ 4.9/5 out of 25,000+ customers

-Hanna P.

Pair with the Conditioner for Best Results! ✨

3x More Washes Than Liquid Shampoo

Did you know that liquid shampoos are 80-90% water? Meaning our concentrated shampoo last 3x times longer than liquid ones!

Upcycled Pink Berries

We saved this by-product from the perfume industry. The reason? This ingredient is clinically proven to reduce flakes and calm irritated scalps

Rosemary Oil

Contains well-known ingredient that stimulates a healthy hair growth. Also very effective at helping prevent dandruff & scalp issues!

Our Shampoo Crème ticks ALL the boxes!

✔️ It's a a highly concentrated formula, which means it lasts 3x longer than liquid shampoos!

✔️ A sustainable alternative to traditional liquid shampoo. Its highly concentrated formula as a result of less water used, means that the product will go further, and you’ll get more washes out of it.

✔️ This is the type of product that once used will likely mean you never go back to a liquid shampoo!

Pair with the Conditioner for Best Results! ✨

Shampoo + Conditioner Haircare Duo

✔ BEST SELLER

$54.00

$60.00

Save 10% + Free Delivery

Save 10% and get free delivery with our brand NEW Shampoo and Conditioner Crème Set, now paired with 2 plastic-free cosmetic spatulas when you subscribe! This pair of products will leave your hair irresistibly soft, strong and shiny.

Use the tiniest amount of the products and get the best results! Both products are natural, vegan and cruelty-free! Housed in 100% recycled packaging, with premium glass and aluminium caps.

SUBSCRIBE AND SAVE

EXTRA 15% OFF

$45.90

$54.00

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Free with your subscription...

Cosmetic spatulas - 2 pieces

~~$6.00~~

FREE

Get 2 free cosmetic spatulas for free with your subscription! ensure your products stay sanitary & sustainable.

Free shipping on all subscription orders.

ONE-TIME PURCHASE

$54.00

✔ The UpCircle Beauty Promise

100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

ALL YOU NEED TO KNOW

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Is it suitable for curly hair?

It is suitable for coloured hair?

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Can UpCircle products be refilled?

People Are Raving About it!

Over 2,000+ ⭐⭐⭐⭐⭐ reviews!

I was sceptical because of my long coloured hair, but actually... what a difference these two have made!! My hair now looks amazing and my colour is lasting a lot longer!

- Savannah S, verified customer

You will not be disappointed! This has completely transformed my hair post-partum, now it's softer and healthier than it's ever been!

- Alice H, verified customer

I have bad psoriasis on my scalp and the shampoo is incredible, leaves my hair clean and itch-free and the conditioner has improved my straw-like hair, now it's much healthier!

- Fiona S, verified customer

The

Spacecraft illustrated with labeled components like antennas and cameras.

Beauty Promise

Cruelty Free

Environmentaly Friendly

Sustainable

Natural

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Flaura + Santelle Eau De Parfum Sample Vials

Introducing Santelle....
Comforting and empowering, Santelle is an enveloping scent that wraps you in softness and warmth. With a bright and subtly sweet opening, it intertwines the radiant glow of sandalwood with the caramel of immortelle.

Top Notes
Zesty and piquant black pepper with the delicate sweetness of pear and cassis.

Heart Notes
A rich heart of creamy sandalwood, made luminous with pink pepper and peony.

Base Notes
Soft and woody Atlas cedarwood with the caramel warmth of immortelle.

We've upcycled...

Clove Leaf
Spicy, woody and aromatic clove leaf essential oil is sourced from the Molucca islands of Indonesia. The buds of the tree are used for the food and fragrance industries, whereas leaves and stems are left behind. The salvaged leaves are distilled into this opulent oil that brings a complex and smoky depth to Santelle.

Orange Peel
Sweet and uplifting, with the characteristic freshness of peeling an orange. Produced in South American countries for the juice and food industries, the orange essential oil is cold-pressed from peels that would typically be discarded. Orange weaves into the scent confidently, elevating it with a squeeze of zesty vibrance.

Introducing Flaura...

Create yourself a vibrant floral aura. Opening brightly with uplifting freshness, Flaura is a scent blooming with white flowers and sensuality and surrounds you with effervescent positivity.

Top Notes
Fresh, sparkling and uplifting bergamot with the juicy sweetness of blackcurrant.

Heart Notes
A floral aura from honeyed petals of orange blossom, green jasmine sambac and peachy tuberose.

Base Notes
A radiant base of Virginia cedarwood, velvety vanilla pods and warm fluffy musks.

We've upcycled...

Jasmine Sambac
Green, floral, bright and blooming, jasmine sambac is grown in Tamil Nadu for use in bridal and ceremonial wear. Blossoms of these sacred flowers that remain unsold from markets are rescued and transformed into floral absolute for use in perfumery. It brings warm, blossoming sensuality to Flaura.

Cinnamon Bark
Spicy and peppery with a blush of vanilla, Sri Lankan cinnamon is heralded as the finest in the world. Sun-warmed cinnamon bark curls into quills on drying, but less uniform rolls are left behind. The spice market’s loss is our gain as these imperfect quills are distilled into a sweet, woody oil that exudes sophistication and elegance.

$8.00

$0.00

Home Mist with Lemongrass + Grapefruit

With a soothing blend of lavender and eucalyptus, this multi-award-winning home mist leaves spaces feeling homely and calm. Rich in zesty lemongrass and grapefruit oils, this mist transforms your house into a home.

Inspiring, upcycling, uplifting: This home mist is made with upcycled grapefruit water from the food and drinks industry.

The UpCircle Promise

Vegan, sustainable and cruelty-free. Housed in a glass bottle.

$13.00

$26.00

Elasticity Boosting Duo

Dryness and elasticity loss? Try this duo! Nourish and boost your skin's elasticity in 14 days! Contains Peptide Serum + Moisturiser.

$54.00

$60.00

$6 OFF

Bamboo Wide Tooth Comb

Our Comb is built to last, providing you with a strong and durable tool that will stand the test of time. Unlike plastic combs, our Bamboo Comb is gentler on your hair, helping to reduce frizz and breakages, and promoting healthier and more manageable hair.

Say goodbye to pulling and breakage – you'll be amazed at how effortlessly the wide, rounded teeth of this comb glide through your hair. Transform your hair care routine with this versatile Wide Tooth Comb, perfect for evenly distributing products on wet, damp, or dry hair.

The UpCircle Promise

This Comb minimises environmental impact by using sustainably sourced Soil Association-certified bamboo, ensuring sustainable growth and production. Our bamboo comb is biodegradable and uses a water-based, eco-friendly coating.

$13.00

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#1 No More Dandruff or Scalp Itchiness

Everyone is loving the shampoo, but those with scalp itchiness and dandruff are RAVING about it! The upcycled pink berry extract is clinically proven to reduce scalp redness and irritation!

#2 Strengthen, Repair & Protect from Damage

Using the duo means getting a powerful dose of ingredients that strengthen, repair and protect such as rosemary oil and bamboo extract.

#3 Bring Shine and Softness to your Hair

Achieve the best hair of your life with this haircare duo, using formulas that deliver the best results using the tiniest amount.

"Love this brand. The products work so well. The ethics behind the company are brilliant. Highly recommend."

Hybrid Shampoo Crème

✔ BEST SELLER

$30.00

Hybrid liquid / solid format

Delivering THREE times the washes of a liquid shampoo - a little goes a long way

Formulated with rosemary oil

This TikTok-viral ingredient helps strengthen and repair hair

The UpCircle Beauty Promise

100% Natural Shampoo - formulated without SLS, sulphates, parabens and silicones. Refill your empty jar with our Return + Refill Scheme!

SUBSCRIBE AND SAVE

SAVE 15% + Free Shipping

$25.50

$30.00

Skip, pause, or cancel anytime.

Free shipping on all subscription orders.

ONE-TIME PURCHASE

$30.00

✔ The UpCircle Beauty Promise

Two people wearing matching black 'UpCircle' shirts smiling at the camera.

Siblings by chance, business partners by choice!

When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.

Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.

We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!

- Anna and William Brightman

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