"A new trend in the world of sustainable beauty is upcycling. Recycling is when you convert waste, like an empty lipstick stick, into reused material. Upcycling, on the other hand, is when you reuse a product you'd normally throw away, like an empty candle glass, and turn it into a new product, like a brush holder. There's lots of upcycling happening on the brand front, too. UpCircle Beauty, actually upcycles leftover natural ingredients from used coffee grounds and brewed chai tea spices to create their beauty products."