“For UpCircle Beauty’s affordable product line, the packaging has evolved over time. “Packaging is my biggest point of frustration as a beauty brand owner,” said Anna Brightman, founder. “Plastic, a little bit like palm oil, has a terrible reputation in the minds of consumers… we minimize our use of plastic as much as we possibly can,” Brightman continued. “In the U.K, there was a huge switch after the television show ‘Planet Earth,’ which literally captured hearts and minds across the country.”